Compose your own salad online
Between 2007 and 2008, I was selected to design the website of a restaurant in Strasbourg, France.
10 years ago, the ratio of online vs retail purchases were not the same as today, and so small businesses hesitated in experimenting with online applications for restaurant.
--> image Luke Wroblesky?
But the owner of La Part The, a small restaurant in La Petite France, Strasbourg old town, wanted to try something new.
Because that neighborhood was a busy and crowded place with lots of competition, people didn't really have time to prepare their own lunch or go out. So he came up with the idea of ordering online and pick up at the restaurant.