At Genepeeks, our preconception screen helps parents identifying if their future child is going to get a known disease. The genetic test, done on both parents, requires two biological samples (blood or saliva) that parents will ship from home or a fertility clinic.
Our analysis simulates what happens during reproduction and creates 1000 possible genomes that the child might get.
Based on this virtual genome, we are able to identify the risk of a disease that can't be seen through other methods.
When I joined Genepeeks this product already existed, but the registration flow had been identified as not intuitive by participants in a usability study, and was one complain from existing customers.
Before designing anything, I mapped the previous registration process, identified what didn't work, and came up with a few different scenarios. In order to collaborate with my colleagues, since some of them are remote, I used Realtimeboard.
After brainstorming with the engineering team about the feasibility, and the clinic and client experience team, we agreed on a new simplified, step by step experience.
Instead using regular forms we created a conversational design, where each screen asks one question at a time, and feels like you were having someone in front of you, who's helping you.
This design was a direction where I wanted this to go. After researching ideas on conversational form design and implementation, and mad libs form design, the next step is to create a general conversation tool that would serve the purpose of helping customers at different points in their journey, not just the registration to make the Genepeeks parent experience more personal.